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Shop / platinum blonde hair dye

Lightweight Hair Lightener for Salon Professionals

$ 5.99 $4.19
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The Wella colorcharm collection offers a wide range of products, providing you with the creative freedom to achieve the desired results. This collection includes Permanent & Demi-Permanent, Toners, Semi-Permanent Creative Colors, Lighteners, and Developers.

The Wella colorcharm Lightener is a Dust-free Powder Lightener that can be used to achieve brilliant blonde results with up to 7 levels of lift. Its controlled and reliable lightening action makes it ideal for both on-scalp and off-scalp application techniques. The Powder Lightener also features a protecting oil system to help lock in moisture.

To use the Wella colorcharm Lightener, you'll need the following items: Wella colorcharm Lightener, Wella colorcharm Toner T18, a bowl and brush, gloves, a towel, an old t-shirt, a protective barrier cream (such as coconut oil), and a timer.

For a root touch-up, mix 1 part Wella colorcharm Lightener with 2 parts 20-volume developer, and apply it to the new growth, making sure not to overlap with previously lightened hair. Process for 30 minutes or until the roots have reached a light yellow. Then, mix 1 part Wella colorcharm Lightener with 2 parts 10-volume developer and apply it to the mid-length and ends. Process for an additional 20 minutes until the hair is pale yellow. Rinse and shampoo.

For first-time lightening, divide the hair into four sections and secure them with clips. Start applying the lightener on the back section, 1/2 inch away from the scalp, taking 1/4-inch partings to ensure proper saturation. Apply the lightener to all four sections and process for 20 minutes. Finally, apply the lightener to the roots and process until achieving a light pale blonde. Shampoo and condition.

The toning step involves mixing 1 part Wella colorcharm Toner T18 with 2 parts 20-volume developer, applying it from roots to ends, and processing for 15 minutes. Rinse with warm water, emulsify gently until the water runs clear, and then shampoo and condition.

Style the hair as desired for the final effect. The Wella colorcharm collection offers a range of products, including Toners, Permanent Liquid Hair Color, and Cream Developer, each with its own unique benefits and features.

product information:

AttributeValue
product_dimensions‎5.91 x 2.95 x 0.39 inches; 1.06 ounces
item_model_number‎81642388
upc‎070018107459
manufacturer‎Coty Inc. (WELLA Color Charm)
country_of_origin‎USA
best_sellers_rank#10,029 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#109 in Hair Color
customer_reviews
ratings_count1
stars4.5