Platinum Blonde Hair Dye for Smart Beauty

From Smart Beauty, a Boutique Hair Color Brand

Smart Beauty is a boutique brand dedicated to transforming your hair with creative and easy-to-use home hair coloring solutions. Our mission is to guide you in finding and achieving your perfect hair color.

Be uniquely you with our bold fashion hair colors. Add a touch of mystery with our sapphire black and deep hues. Enhance your youthful glow with shades of blonde and silver. With years of experience in creating healthy, colorful hair, we've got the expertise to help you achieve your desired look.

All our products are vegan and cruelty-free, reflecting our commitment to responsible business practices and minimizing our impact on society and the planet.

Hear what our customers have to say: "Brilliant product, no damage, and I went platinum blonde the first time. I will always use this product and recommend it to all my friends." - Maria B. "Very happy with the color. It's a bit more expensive, but worth it. The customer service representative was very helpful." - Ann B. "Since I've gone grey in a salt-and-pepper way, I've been using this to lighten my hair. It feels good afterward, and it's starting to look really nice. It takes more than one application, but because it doesn't feel damaging, it's good to use every 3 weeks while I blend my hair to a more platinum color." - Nicola S.

Why Smart Blonde? Blonde is fun, sunny, and youthful. Our blonde dye covers and beautifully blends grey hair. The Smart Plex formula protects and strengthens the hair, preventing breakage.

How Easy Is It To Use? We provide a step-by-step guide to ensure a smooth coloring experience. Our non-drip, easy-to-apply color cream provides even coverage. Apply in sections by yourself or invite a friend to help. Enjoy the process!

Is It Safe to go Blonde? Our permanent hair blondes contain 'Plex' technology, which strengthens and rebuilds the structure of your hair, ensuring a healthy, beautiful result.

Smart Beauty Permanent Blonde Platinum Hair Dye With added Plex anti-breakage technology, this hair dye protects your hair against damage and breakage, rebuilds its natural structure, and restores strength, suppleness, and volume. Our 100% vegan, cruelty-free formulation is free from mineral oils, parabens, and PEG.

Blends and covers grey hair, this hair dye is perfect for achieving natural-looking platinum blonde hair. If your hair is thick or long, two packs may be required.

How to Color Your Hair with Smart Beauty Blonde Platinum Hair Dye Follow our step-by-step guide for best results. Start with dry, unwashed hair, cover your clothing, and wear the protective gloves provided. Mix the color and developer creams, then apply the mixture to your hair, working section by section. Leave it to develop for 45 minutes, then rinse thoroughly and style as desired.

For color longevity, we recommend using a color-protect serum.

We take responsibility for our impact on society and the planet, ensuring our products are sustainable and environmentally friendly.

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