L'Oreal Paris Superior Preference Fade-Defying + Shine Hair Color, Light Ash Blonde

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting, luminous hair color. Our unique Fade-Defying Color and Shine System, which pairs our translucent gel formula with our renowned Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to help you find your signature color.

The Superior Preference Permanent Hair Dye Kit is the solution for gorgeous, fade-defying hair color with dimension. We pair our gel hair dye formula with the Care Supreme Conditioner, which includes a Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish.

L'Oreal's Superior Preference hair color kits have been the gold standard in hair dyes since 1973, with over 50 shades to choose from, allowing you to find the perfect color for you, from luminous red to cool ash blond, to the deepest black.

L'Oreal Paris Hair Color offers a range of formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference to the bold and stylish Feria, as well as gray-coverage options from Excellence Crème.

Whether you're looking for permanent, semi-permanent, or temporary hair color, or even a root cover-up, L'Oréal Paris hair color has you covered. You can cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. We are committed to innovation, ensuring that our products deliver the best possible results for our customers.

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