Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, for up to 80% Less Breakage and up to 100% Gray Coverage

Professionally-inspired hair color for women, Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 10.1 Extra Light Ash Blonde, offers rich, striking color on all hair textures with minimal damage*. Developed with professionals, this formula's Keratin hair color provides professional-quality hair color and brilliant shine.

The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving it 5x stronger after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.* A pre-color serum containing Vitamin B6 and Collagen primes the hair for an even color result.

For best results, the hair dye in the tube should be reapplied every 4 weeks to maintain even color from root to tip. Schwarzkopf, established in 1898, has over 125 years of hair expertise, bringing salon-inspired hair color to the home.

The product's key benefits include: - Leaves hair 5x stronger** - Long-lasting color and root touch-up - Pre-color serum with Vitamin B6 and Collagen - Suitable for all hair textures - Color: 10.1 Extra Light Ash Blonde

*Against combing breakage on damaged hair vs. untreated. ** Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.

This professional hair dye leaves hair looking and feeling soft, renewed, and maintains curl pattern and natural hair texture. The anti-fade formula delivers long-lasting vibrant color for up to 10 weeks (based on 4 shampoos per week).

The precision applicator allows easy use of this permanent hair dye color. If your hair is longer than shoulder length, it is recommended to use 2 boxes of Keratin Color hair dye for the application.

Developed with professionals, this formula creates visibly healthy-looking hair in one application. If you have any questions or are looking for a recommendation, you can contact one of our Licensed Stylists.

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