L'Oreal Paris Superior Preference Hair Dye for Dark Ash Blonde

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting luminous hair color. The key to Superior Preference's success is the unique Fade-Defying Color and Shine System, which pairs the translucent gel formula with the renowned Care Supreme Conditioning treatment. This innovative combination results in beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to ensure you find your signature color.

The Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. The gel hair dye formula is paired with the Care Supreme Conditioner, which contains a Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish.

L'Oreal has been the gold standard in hair dyes since 1973 with the Superior Preference line, offering over 50 shades to choose from – from luminous reds to cool ash blonds to the deepest blacks. L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference to the bold, stylish Feria, and the gray-covering Excellence Crème.

Achieve beautiful, long-lasting color from L'Oréal Paris hair color, with options ranging from permanent and semi-permanent to temporary and root cover-up. Whether you want to cover gray hair, highlight, go bold with bright color, or try an ombre effect, L'Oréal has the perfect solution.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair styling, skin care, and cosmetics. With a commitment to innovation and excellence, L'Oreal Paris continues to be a trusted leader in the beauty industry.

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