Clairol Blonde It Up Permanent Hair Color, Platinum Blonde, 1 Pack

Introducing Clairol Blonde It Up Permanent, our most advanced blonding system that can lighten hair up to 5 levels without the use of bleach. The secret lies in our patented AminoLift Technology, which effectively lifts pigments from within the hair, while the AminoGlycine Complex helps protect the hair's natural keratin and protein, preserving its structure.

The result? Hair that's up to 5 levels lighter, with a conditioned, soft, and glossy finish – without the damaging side effects of bleaching. To complement this transformative process, we recommend using the Shimmer Lights Conditioner, your blonde's new best friend.

This versatile conditioner helps tone down brassiness and maintain the brightness of your lightened locks. You can use it immediately after the lightening process for a cool, neutral tone, or apply it 1-2 weeks later to prevent the development of brassy tones.

Our Blonde It Up Permanent system offers several key benefits:

5X LIGHTER: The advanced blonding technology lightens hair up to 5 levels, delivering dramatic results.

BLEACH-FREE: Enjoy a conditioned, soft, and glossy finish, all without the use of harsh bleach.

SHIMMER LIGHTS CONDITIONER: This essential follow-up step helps tame brassiness and preserve the radiant brightness of your lightened hair.

LESS DAMAGE: The patented AminoLift Technology effectively lifts pigments from within the hair, while the AminoGlycine Complex safeguards the hair's natural keratin and protein, minimizing damage.

ADVANCED BLONDING SYSTEM: Clairol Blonde It Up Permanent is your blonde's new best friend, offering an unparalleled blonding experience that surpasses traditional bleaching methods.

Embrace the power of our cutting-edge blonding system and unlock the full potential of your hair's transformation. Experience the vibrant, healthy-looking blonde you've always desired, without the worry of excessive damage. Clairol Blonde It Up Permanent – the future of blonding is here.

product information: